Mental health difficulties are costing young people their education, their employment prospects and without support, are costing them their lives.
The NHS and YMCA responded with #IAMWHOLE. Mental health difficulties among children and young people are common and can be both persistent and damaging.
#IAMWHOLE calls on individuals to stand together, united as a movement, against negative stereotypes and language surrounding mental health by challenging others and themselves about the words they use and learn more about the impact these stereotypes and insults can have.
The #IAMWHOLE campaign aims to encourage young people to challenge harmful language and negative stigma surrounding mental health and encourage others to speak out and seek help.